Lori grew up in the Texas Panhandle. It will always be home. She loves the people and the community. Lori has been in Amarillo radio 28 years. She started her radio career at the One 91.1 and in the Broadcasting Department of West Texas A&M University. One of the things that her mentor, Dr. Leigh Browning drilled in her head was the pronunciation of W. "It's not dubya, it is double u." Her love for the radio and country began at an early age. She used to sit in her grandmother's kitchen floor. Her grandmother would turn up the radio and get to cooking or baking. Lori was either going to become a chef or on the radio. You know which one she chose. When she's not working she enjoys spending time with her family going to events, concerts, museums and going on road trips. If she has some extra time you can find her curled up with a good book escaping to another world for a bit. If you have any great book suggestions don't hesitate to email her a list.
Lori Crofford
The Day Amarillo ISD Took My Son’s Phone: What Parents Need to Know
Make sure your kids are not breaking the cell phone policy at school.
Countdown Begins: Amarillo’s Exciting New Bar Ready to Welcome You
This new business is one step closer to opening in Amarillo.
Discover the Newly Reopened Amarillo Thrift Store and Its Fresh Finds!
This popular thrift store has reopened in Amarillo.
Amarillo’s Own ‘Phoenix Lights’? Strange Sky Phenomenon Has Locals Talking UFOs!
A video shows a strange object floating in the sky in Amarillo.
Could Amarillo’s Buc-ee’s Have the Longest Car Wash in the US? AI Says Yes!
AI is telling us that Amarillos Buc-ees will have the longest car wash.
Amarillo’s Favorite Bagels: Celebrating 30 Years of Local Flavor!
This popular Amarillo breakfast and lunch spot is celebrating 30 years.
Texas’ Most Wanted for October: The Scariest Criminal Haunting the Lone Star State
You help is needed in finding this ghoulish most wanted criminal in Texas for October.
The Spooky Side of Amarillo – Here’s Some of the Most Haunted Places According to You
These are some of the most haunted places in Amarillo.
National Taco Day is Tuesday, October 1st – Here’s Where to Celebrate in Amarillo
Here are some of the best places in Amarillo to celebrate National Taco Day!
Greenleaf Faces Justice as Potter County District Court Jury Delivers Final Decision
A verdict was handed down in the Trey Greenleaf Capital Murder case on Tuesday afternoon.
Pet Owners Alerted: Popular Fermented Pet Food Brand Issues Urgent Recall
A voluntary recall was issued for a certain type of dog food, that could make you or your dog sick.
Borger’s Boomtoberfest: The Fall Event You Won’t Want to Miss!
Make plans to head to Borger for their Boomtoberfest Celebration!