Lori grew up in the Texas Panhandle. It will always be home. She loves the people and the community. Lori has been in Amarillo radio 28 years. She started her radio career at the One 91.1 and in the Broadcasting Department of West Texas A&M University. One of the things that her mentor, Dr. Leigh Browning drilled in her head was the pronunciation of W. "It's not dubya, it is double u." Her love for the radio and country began at an early age. She used to sit in her grandmother's kitchen floor. Her grandmother would turn up the radio and get to cooking or baking. Lori was either going to become a chef or on the radio. You know which one she chose. When she's not working she enjoys spending time with her family going to events, concerts, museums and going on road trips. If she has some extra time you can find her curled up with a good book escaping to another world for a bit. If you have any great book suggestions don't hesitate to email her a list.
Lori Crofford
Amarillo’s South Soncy Sees Exciting Surge in New Local Businesses
The area of Hillside and Soncy is exploding with new business.
We Asked AI to Roast Amarillo, Texas – Here’s What It Said
AI was asked to roast Amarillo and it's epic!
New Orleans Flavor Hits Amarillo: What You Need to Know
A new coffee shop is officially open in Amarillo
A WTAMU Tradition Continues During Their First Home Game of the Season
A WTAMU tradition returns at Buffalo Stadium!
Beloved Brand Brings Big Savings to Canyon – Here’s What to Expect
Another new business is moving into Canyon.
Health Warning: Recalled Cantaloupe Found in Texas—Dispose Immediately!
A recall has been issued for cantaloupe.
Look Out Cannes, Amarillo Is Hosting Its First Film Festival
Amarillo is having its first film festival.
UPDATED: Mark Your Calendar: Whataburger Opening Day in Canyon Revealed!
It's been a long wait, but it looks like the Canyon Whataburger is about to open.
Amarillo is One of the Best Cities in the U.S. for Hispanic Business Owners
Amarillo is a great city for business, but it is one of the best in the country for Hispanic businesses.
‘Am I Racist?’: Matt Walsh’s Bold New Film Coming to Amarillo Theaters
Matt Walsh's "Am I Racist" will be shown in Amarillo
Auto Loan Debt Skyrockets: 8 Texas Cities Among the Nation’s Worst
Texas leads the charge in auto loan debt in the U.S.
This Texas and New Mexico Icon Finally Gets The Day It Deserves
This Allsup's icon gets its very own day!