Lori grew up in the Texas Panhandle. It will always be home. She loves the people and the community. Lori has been in Amarillo radio 28 years. She started her radio career at the One 91.1 and in the Broadcasting Department of West Texas A&M University. One of the things that her mentor, Dr. Leigh Browning drilled in her head was the pronunciation of W. "It's not dubya, it is double u." Her love for the radio and country began at an early age. She used to sit in her grandmother's kitchen floor. Her grandmother would turn up the radio and get to cooking or baking. Lori was either going to become a chef or on the radio. You know which one she chose. When she's not working she enjoys spending time with her family going to events, concerts, museums and going on road trips. If she has some extra time you can find her curled up with a good book escaping to another world for a bit. If you have any great book suggestions don't hesitate to email her a list.
Lori Crofford
From Giving to Stealing: December Data Breaches Reported by the Texas OAG
The Texas OAG has reported alarming data breaches this December, turning the season of giving into a season of stealing.
Amarillo’s First Snowstorm of 2025 was a Doozy! See the Pictures
Amarillo was blasted with snow as the first storm of the season blanketed the city on January 9, 2025.
The Texas Panhandle’s Most Dangerous Highway: The Deadly Route Between Amarillo and Borger
Driving can be dangerous, you never know what might happen when you get behind the wheel of a vehicle and start driving on the Texas Panhandle Roads.
Spot These Sleek New Texas License Plates Hitting the Roads Across the Lone Star State
Two stylish new Texas license plate designs have just been released, and you’ll soon start spotting them on vehicles across the Lone Star State.
Why Amarillo Drivers Should Be Worried About Catalytic Converter Thefts
Catalytic converter theft is on the rise, and Amarillo drivers are at risk. Learn why these vital car parts are being targeted and how to protect your vehicle.
This New Canyon Business Is Opening Soon and Hiring Now!
A brand-new business is gearing up to open in Canyon, bringing fresh opportunities and job openings. Don’t miss your chance to be part of something exciting!
Weather Closings and Delays for the Texas Panhandle 2025
Weather closings, cancellations and delays for the Texas Panhandle.
New Liquor Store Moves Into A Amarillo ‘Cursed Building’—Will It End the Curse?
A new business is opening in one of Amarillo’s most notorious "cursed buildings." Locals are curious if this latest venture will finally put an end to the bad luck associated with the location.
The Station Between Amarillo and Canyon Changed Ownership: What Replaced the Local Favorite??
The Station, once a favorite local convenience store between Amarillo and Canyon, is undergoing a major transformation. Find out what’s taking its place and what it means for the community.
Why Certain Letters Are Missing From Texas License Plates—What’s the Reason?
Ever noticed that some letters are missing from Texas license plates? There’s a fascinating reason behind it. Find out why certain letters are left out and how it affects the design.
Popular Canyon Venue Shuts Down, Amarillo Favorite Set to Take Over the Space
A well-known venue in Canyon has officially closed its doors, but the space won't stay empty for long. A popular Amarillo business is preparing to move in, bringing fresh energy to the location.
Is North Amarillo Being Left Behind? Closures and Lack of Growth Raise Concerns
North Amarillo is seeing schools and businesses close with no new growth in sight. What’s behind the lack of investment in this community?