Lori grew up in the Texas Panhandle. It will always be home. She loves the people and the community. Lori has been in Amarillo radio 28 years. She started her radio career at the One 91.1 and in the Broadcasting Department of West Texas A&M University. One of the things that her mentor, Dr. Leigh Browning drilled in her head was the pronunciation of W. "It's not dubya, it is double u." Her love for the radio and country began at an early age. She used to sit in her grandmother's kitchen floor. Her grandmother would turn up the radio and get to cooking or baking. Lori was either going to become a chef or on the radio. You know which one she chose. When she's not working she enjoys spending time with her family going to events, concerts, museums and going on road trips. If she has some extra time you can find her curled up with a good book escaping to another world for a bit. If you have any great book suggestions don't hesitate to email her a list.
Lori Crofford
New Amarillo Store Brings Fresh Local Meat and Vegetables to Your Table
Discover Amarillo's new store offering fresh, locally sourced meat and vegetables. Shop local and enjoy farm-to-table quality in every bite!
November’s Data Breaches in Texas: Find Out if Your Information Was Compromised
The Texas Attorney General’s Office has released November’s data breach report, detailing incidents that may have exposed personal information.
A Piece of Amarillo’s Iconic History is For Sale – Own This Legendary Business
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Amarillo Tea-rific Tuesdays Are the Perfect Holiday Treat for You and Your Bestea!
Celebrate the season with something special every Tuesday this December. It's the perfect time to enjoy a delightful tea treat that feels like a gift just for you.
Warning for Texas Dog Owners: Check Your Treats Now Amid Nationwide Recall
Check your dog treats! A nationwide recall has been issued due to potential salmonella contamination.
Help Create a Magical Winter Wonderland in Amarillo for a the Maverick Boys and Girls Club
The Cactus Cove Inn and Suites need your help in transforming into a Christmas wonderland for the Maverick Boys and Girls Club
This Has Got to Be the Weirdest Use of Thanksgiving Leftovers I’ve Ever Seen!
If you're looking for a unique way to use your Thanksgiving leftovers, this may be it.
Enter to Win a Magical Night of Family Fun at Maxwell’s Magical Christmas!
Enter to win tickets to Maxwell's Magical Christmas
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Discover the top 10 places across Texas offering unbeatable Black Friday deals this year.
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Celebrate the holiday season with a Christmas Movie Marathon featuring new favorites and timeless classics.
Texans, Start Thawing That Turkey! Essential Tips from a Butterball Expert to Prep for a Perfect Thanksgiving
Get Thanksgiving-ready with tips from a Butterball expert on thawing, prepping, and cooking your turkey to perfection!
Amarillo Fire Station Acts as a Lifeline: The Importance of Texas’ Safe Haven Law
An Amarillo fire station became a refuge under Texas' Safe Haven Law, highlighting its life-saving purpose for parents and newborns in crisis.