WIC Moms: This New Amarillo Store Makes Life Easier

There are some great programs in the Amarillo area when you are pregnant. A very important thing is making sure you eat properly for your baby to start healthy and strong. One program that helps with that is WIC (Women, Infants, and Children).

They look to see if you qualify for the program. When I was pregnant more than twenty years ago, I did. I was waiting tables and had no insurance. That is when I first found out about WIC. I was on it for a bit. Over the years, it has improved a lot.

Now there is a credit card to purchase your items like milk, fruits and veggies, cheese, cereal, formula, and the like. Back in my day, yes, I had to say it, there were individual paper cards you had to keep up with, such a pain.

Why WIC Shopping Is So Frustrating

One thing that doesn't look like it has changed is the process at the store. Some stores try to make it easy by having a sticker on the shelf that says "WIC Approved." There is an app that you can use to scan a product and it will tell you whether it is approved or not. That still doesn't make it simple.

Any moms on WIC? I’m having such a hard time going to the stores, finding stuff, really, I can only find cheese and milk that are approved. I have the app, so I'm scanning every possible item on the list, but again, it's like nothing is approved. -Anonymous

Introducing Grocery Services North

There have been times when the app tells you an item is approved, and you still get charged for it. Same product, same ounces, so it can be frustrating. The good news is that there is one new store in Amarillo trying to make things much simpler.

Google Maps

How This Store Benefits WIC Families

If you are on WIC, this could be a timesaver. Grocery Services North - 1401 NE 24th Ave in Amarillo. This is a newer store that can only be used for WIC items. That means that everything you need can be found in this store.

More Supportive Services Through WIC

There will be no more confusion or frustration about your items not being approved. There will be no more checking your receipt and noticing you were charged for something you weren't supposed to be. This is going to make life so much easier for those who are benefiting from the WIC program.