68th Annual White Deer Riding Club Rodeo Returns With $25,000 Purse

It's summertime in the Texas Panhandle, and that brings amazing rodeos to our towns. If you love a weekend full of rodeo action, and it gets you out of town, it's time to hit Highway 60 and head to White Deer.

White Deer Riding Club Rodeo Location and Dates

The White Deer Riding Club Rodeo is back for 2026, and you don't want to miss it.

Credit: White Deer Riding Club Rodeo

The 68th White Deer Riding Club Rodeo is happening on Friday, July 24 - Saturday, July 25 at the White Deer Riding Club Arena located at 601 Paul St. The rodeo is part of the Will Cook Memorial Saddle Bronc Series. The purse this year is $25,000.

The schedule is packed full of food, fun, live music, and rodeo. The events are BYOB, but please no glass bottles.

Friday, July 24 Schedule

• 6:30 pm - Free BBQ from Clint & Sons (included with admission)
• 7 pm - Mutton Bustin'/Calf Riding
• 8 pm - Rodeo, concert to follow featuring the Bellamy Brothers

Admission to the rodeo and concert: $25
Purchase tickets here

Read More: Everyone in Amarillo Needs to Do These 10 Things Before Summer Ends

Saturday, July 25 Schedule

Credit: White Deer Riding Club Rodeo

• 10 am - Lions Club Parade on Main Street
• 10 am-3 pm - Kickback Day at City Park
• 7 pm - Mutton Bustin'/Calf Riding
• 7 pm - Queen Coronation
• Concert featuring Randy Rogers Band

Admission to the rodeo and concert: $25
Purchase tickets here

Read More: Dale Brisby Reminisces About Amarillo's Midnight Rodeo

How To Enter the Rodeo

Call-in entries at 903-287-7852

• Wednesday, July 15 - 9 am - 4 pm
• Thursday, July 16 - 9 am - 4 pm
• Friday, July 17 - 9 am - 12 pm

NexGen Rodeo App

• Wednesday, July 15 - 9 am - Sunday, July 19, 5 pm

Negative Coggins Test required for all entries.

If you're looking for a weekend full of excitement, perfect for the entire family, it's time to plan your trip to White Deer for July 24 and 25.